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Energy Intelligence Group
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One of the market
leader in supply of data and information for the global
energy industry, since 1951.
Distribution of 12
publications to thousands of international subscribers.
More than 100
employees gather data to provide professionals with research
services, periodicals and on-line services.
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The witness
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Olivier Merz -
International Business Technology Director |
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Goals and
challenges
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"Email is a key success factor
in customer relationship management, it allows us to build a
one to one relationship with our customers and to be closer
to their expectations. In order to meet these objectives,
e-mails have to be highly personalized and regularly
sent. That is the reason why we decided to move from
an hosted solution to an in-house software. Indeed, emailing
campaigns delivered by our ASP were not customized enough
and sending e-mails weekly was not cost efficient." |
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"Why did I choose
eMill?"
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"The eMill HTML
editor is very easy to use and includes a source and a
preview mode. It allows me to write the HTML code using my
preferred code editor and import it within eMill.
eMill delivers a
large range of content customization features: VB
scripting, database fields merging, setting of conditions to
choose which contents have to be activated.
eMill is very
flexible as it is compatible with all databases. Indeed,
I can use data from SQL, Excel sheets or Microsoft Access
without any limitations."
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eMill advantages
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"eMill is plenty of complementary features which make
emailing projects easy to control and manage:
Mailing lists management: As eMill gives me the
possibility to enable and disable mailing lists in one
click, I can manage easily my lists according to the project.
Delivery Control: eliminate duplicates and invalid address, send
test messages...
eMail tracking: graphs, reports and tables on openings and
clicks are displayed for each project
Incoming messages management: I have set conditions in the incoming
queues so that unsubscribers are included in black lists and a
new e-mail is sent when we receive automated responses."
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Benefits
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"I have been using eMill for three months now and I have
already launched 15 emailing campaigns which represent more
than 100,000 messages. eMill allows us:
To improve our understanding of customers' needs :
Now, I have a tool to be constantly in touch with them,
which is the best way to adjust our communication and our
offers.
To build a one to one relationship: By sending
customized emails regularly, we add to our image of
excellence a new dimension: proximity.
To increase the impact of emailings: We have
increased the email volume for each campaign and the
response rate has been multiplied by 15.
To maximize campaigns' efficiency: Thanks to the
eMill tracking tool, we analyse our customer behavior and,
thus, we improve our campaign efficiency project after
project."
"Today, we are using eMill for commercial correspondence and
it’s already a success. Therefore, we are planning to manage all
customer service with eMill and, finally, to use it for sending
our 12 publications to thousands of international subscribers"
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Disclaimer: All statements and opinions
reproduced between quotes are signed by their author. They are strictly
personal views and do not necessarily reflect those of the organization
employing the author. All other information supplied by Active+ Software is
factual and accurate to our best knowledge.
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